{"id":3889,"date":"2026-08-18T12:28:48","date_gmt":"2026-08-18T10:28:48","guid":{"rendered":"https:\/\/hila.fr\/?post_type=projets&p=3889"},"modified":"2026-08-23T16:54:29","modified_gmt":"2026-08-23T14:54:29","slug":"lalcove","status":"publish","type":"projets","link":"https:\/\/hila.fr\/?projets=lalcove","title":{"rendered":"L’alcove"},"content":{"rendered":"\t\t
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L'alcove <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visual Identity & Menus\/Posters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client:
<\/span>L'alcove<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Location:
<\/span>Koh Phangan, Thailand<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Role:
<\/span> Art Direction & Graphic Design<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"flyer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A warm, humorous identity for a non\u2011elitist yoga community .\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Context & challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The wellness industry is saturated with polished clich\u00e9s of \u201cperfect,\u201d ultra-flexible bodies. The challenge was to break this intimidating stereotype and promote yoga as an accessible, judgment-free practice for absolutely everyone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution & visual direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I developed a versatile visual system that perfectly balances quirky humor with vibrant elegance. Using an eclectic mix of collage techniques, ranging from surreal compositions to vintage cut-outs, the artwork features unexpected subjects instead of standard fitness models. Paired with refined typography and rich color palettes, the design maintains a highly polished, premium aesthetic while keeping the overarching tone delightfully playful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Outcome\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A highly distinctive brand presence that stands out in a crowded local market. It instantly communicates the studio\u2019s core values: a welcoming, community-driven space where wellness doesn\u2019t take itself too seriously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mockup\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"alcove\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"alcove\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4763,"template":"elementor_header_footer","class_list":["post-3889","projets","type-projets","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/projets\/3889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/types\/projets"}],"version-history":[{"count":7,"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/projets\/3889\/revisions"}],"predecessor-version":[{"id":4776,"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/projets\/3889\/revisions\/4776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hila.fr\/index.php?rest_route=\/wp\/v2\/media\/4763"}],"wp:attachment":[{"href":"https:\/\/hila.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}