L'alcove
Visual Identity & Menus/Posters
Client:
Senses Restaurant
Location:
Koh Phangan, Thailand
Role:
Art Direction & Graphic Design
A full identity for a restaurant inside a tennis club.
Context & challenge
Sens is a new restaurant located inside a tennis club. The main challenge? Creating an identity that feels like a true dining destination, not just a basic sports facility cafeteria. The brand needed to appeal to players relaxing after a match, while also being attractive enough to draw in outside guests
Solution & visual direction
I developed a comprehensive and highly functional brand system. The scope included the full visual identity, tactile table menus, and a large behind-the-counter menu board designed for quick, legible ordering. I also created strategic directional signage to seamlessly guide visitors from the courts to the dining area.
Outcome
A cohesive, easy-to-navigate brand experience. Sens now stands out with a strong, independent visual presence. The strategic design of the signage and menus streamlines the customer journey and operations, successfully elevating the venue into a welcoming hub for everyone.
